The Dakotas Agency is located in Spearfish, South Dakota, and serves North and South Dakota, Wyoming, Colorado, and Nebraska. Please contact any of the individuals listed below or the Dakotas Agency office if you live in this area and are interested in learning more about our life insurance or annuity products. The Dakotas Agency is also always available to help connect you to your local member group (branch/lodge) if you are interested in getting involved in any social or community service projects.

Our Team

Becky Helmberger, FICF

Agency Manager
(605) 717-3908
bhelmberger@betterlifeins.com
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Becky Helmberger, FICF

Agency Manager
(605) 717-3908
bhelmberger@betterlifeins.com

Becky Helmberger joined BetterLife as Agency Manager of the Dakotas Agency in April 2012.

Becky came to BetterLife through her longtime friend and former office manager of the Dakotas Agency, Ruth Doyen. In addition, Becky’s father was a valued insurance agent of the Dakotas Agency until he sadly passed away at age 36. Becky states, “My dad was a very hard worker and well-respected in our community. Even though our time together on Earth was very short, he is my inspiration. It gives me great pride and joy to know he is smiling down on me, and I know he is extremely proud to see me become a part of the BetterLife family.”

With a decade of experience in the life insurance industry and deep roots in the community, Becky is a great asset to the Dakotas Agency team.

Becky lives in Spearfish, South Dakota, and has four sons and five grandchildren. As an outdoor enthusiast, Becky enjoys spending her spare time golfing, fishing, hunting, and camping.

Rebecca Lureen, FIC

Career Agent
(605) 717-3934
rlureen@betterlifeins.com
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Rebecca Lureen, FIC

Career Agent
(605) 717-3934
rlureen@betterlifeins.com

Rebecca Lureen joined BetterLife as an insurance agent with the Dakotas Agency in December 2016.

Rebecca was born and raised in South Dakota and currently resides in Spearfish. She attended Kaplan University and also completed the Dale Carnegie training program. She comes to BetterLife with previous sales experience and a strong desire to help people protect their financial futures.

Rebecca is an avid volunteer and always strives to make a difference in her community. She volunteers at a local food bank, donates time to help the elderly and homeless, and is involved in many other community projects.

Rebecca and her husband, Chris, have three children, Landon, Rayne, and Summer. In her free time, she enjoys hiking and camping.

Kaitlynn Reeder

Career Agent
(605) 717-3926
kreeder@betterlifeins.com
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Kaitlynn Reeder

Career Agent
(605) 717-3926
kreeder@betterlifeins.com

Kaitlynn Reeder joined BetterLife’s Dakotas Agency as an insurance agent because she, like BetterLife, cares about her clients’ and members’ well-being. She has previous insurance industry experience as well as seven years in sales and management. She wants to protect families from unexpected financial burdens, which is why she’s so passionate about selling life insurance and annuities.

Kaitlynn loves to learn. She’s attended Laramie Community College in Cheyenne, Wyoming, studied abroad in Australia, and attended secondary school in Kansas. Additionally, she believes it’s important to give back to those in need. That’s why she serves in her community as a horse trainer for beginners, advanced riders, and individuals with special needs.

Kaitlynn grew up in Nucla, Colorado on a ranch with over fifty horses. She currently resides in Belle Fourche, South Dakota with her family. In her free time, she’s typically attending rodeo events or training students how to ride horses.

Skyler Matlock

Career Agent
(605) 273-3407
smatlock@betterlifeins.com
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Skyler Matlock

Career Agent
(605) 273-3407
smatlock@betterlifeins.com

Skyler Matlock joined BetterLife because he appreciates that the company is member-owned and actively cares about its members. “They are honest, good people you can always trust to do what’s in the best interest of the BetterLife member or potential member,” states Skyler.

Skyler is passionate about the opportunity to sell life insurance because it will give him the chance to change people’s lives positively and protect them from life’s ups and downs. He experienced first-hand the effects of not having life insurance when his great-grandmother passed away without a policy. Skyler recalls, “It was the hardest experience to see my family go through.”

Skyler grew up in San Bernadino, CA, and currently resides in Rapid City, SD. He has two children – Adiana and Samuel. When he’s not helping protect people’s financial futures, he enjoys listening to music, fishing, reading for self-improvement, and riding his motorcycle.