The Lakeshore Agency is located in Plymouth, Wisconsin, and serves the greater Sheboygan area. Please contact any of the individuals listed below or the Lakeshore Agency office if you live in the Sheboygan area and are interested in learning more about our life insurance or annuity products. The Lakeshore Agency is also always available to help connect you to your local member group (branch/lodge) if you are interested in getting involved in any social or community service projects.
William J. Rutten joined BetterLife's Lakeshore Agency as an insurance agent in February 2019 and was named Agency Manager of the Lakeshore Agency in January 2020.
William came to BetterLife so he could continue serving his community after retiring from a 30-year law enforcement career where he last served as the Kohler Chief of Police. He is actively involved in community projects including the Kohler Police Athletic League, Meals on Wheels, and is the head usher at his local church.
William grew up in Menasha, Wisconsin and received his master’s in public administration from the University of Wisconsin-Oshkosh. He currently resides in Kohler, Wisconsin with his wife, Kathy, and their two daughters, Courtney and Jennifer. In his spare time, he is an avid golfer and enjoys running, spinning, and working out.
Chia Yang began his career as an insurance agent with BetterLife in September of 2001. Chia graduated from UW-Stevens Point with a Bachelor of Science degree in business administration and computer information systems. During college, Chia worked as an office assistant for the College of Natural Resources, as a Vector Marketing sales rep, and as a customer service rep.
Chia speaks Hmong, Laotian, Thai, Spanish and Chinese and served as a Hmong/English interpreter at Mid-State Technical College in Stevens Point. He even taught the Hmong 101 Conversational Course at UW-Stevens Point.
Chia and his wife reside in Madison with their children. In his free time, Chia enjoys soccer, volleyball, running, singing, reading and computers.
Steve Ernst, FIC, came to BetterLife with over 35 years of experience in the insurance industry. Steve has a passion for protecting families through life insurance and helping them truly understand how much coverage they need.
Throughout his career, Steve says he has delivered several death claim checks over the years. He has never been told to take a check back because it’s too much. If he had the option to pick his own job title, Steve would label himself as an “Ambassador for Doing Good”.
Outside of “doing good”, Steve likes to spend his time attending Wisconsin Badger sporting events, camping, fishing or attending theater shows. When given the choice of any travel destination in the world, Steve hopes to travel around Europe, especially Germany, Poland, and Russia.
Steve grew up in the Fox River Valley area and has lived in Madison, Wisconsin, since 1988. He and his wife will celebrate 40 years of marriage in August 2020! Together they have four grown children and three grandchildren, with another due in November! Steve says that is biggest inspiration in his life is his wife because no matter what is going on, she is always working hard at her job and taking care of the family at home.
Whitney Yang was personally introduced to BetterLife by his mentor and mother, former BetterLife Career Agent Tzong Vang Yang. Whitney describes his job as an insurance agent as "getting rewarded for helping others." He adds, “Once you see the fruits of your labor and what a simple life product can do, it is something your clients will continue to thank you for the rest of their lives. I choose to help regardless if it’s life insurance related or not.”
Whitney enjoys a challenge, which may explain how his career began in the sales industry. “My mother told me to go sell a product that I enjoyed, so I did! I became a used car salesman in my early 20’s. I figured that if I can handle the toughest, stereotypical position, I can handle any sales position. I loved my experience, and it prepared me for all the obstacles that come with running your business.”
Whitney also loves being outside. His favorite outdoor activities include hunting, fishing, grafting apple trees, and even carving pumpkins! When given the choice of any location in the world, he hopes to travel to South Korea and Japan.
Whitney grew up and currently resides in Sheboygan, Wisconsin, with his wife and two daughters. His top personal value is “doing what you say you are going to do” and lists his mother, BetterLife’s first female Agent of the Year, as his largest inspiration.
Cassondra Meyer joined BetterLife’s Lakeshore Agency as an insurance agent because she wanted to help people navigate through life with personalized life insurance and annuity plans. Her own values of honesty, kindness, and integrity go hand-in-hand with her goal of helping others get the protection they need. When she looks at what she does as an agent, she considers herself to be a life consultant above everything else.
Cassondra grew up in Oostburg, Wisconsin with her mother, father, and brother. She and her boyfriend currently reside in Two Rivers, Wisconsin, with their cats and dog. Hunting, fishing, and spending time with her pets are just a few of the things she enjoys most.
Cassondra is also an avid traveler and visits her foreign exchange student in Europe on a frequent basis. She’s been to a total of eight different countries; Ireland is the next destination on her bucket list!
Sami Clemins joined BetterLife’s Lakeshore Agency as an insurance agent because she believes in the values our company holds: doing what’s right for members and putting their needs first. She has been in the life insurance industry since May 2018 and considers herself a “Life Planning Representative”. After she unexpectedly lost several loved ones within a short period of time, she quickly learned the emotional and financial burden it causes families when they lose someone they love. She says that experiencing loss firsthand has given her the inspiration to help others learn about the importance of protection and prepare for the unexpected.
Sami grew up in Cedarburg, WI, where she currently resides. In her free time, she enjoys spending time with her parents and three brothers, her friends, and her boyfriend. Like a true Wisconsin girl, she loves to go up north, shoot her bow, and ride her boyfriend’s Harley. She also loves to work out, go for hikes with her chocolate lab Denali, and go to the farm to ride her horse Rex.
Sami currently holds a license in life insurance.
Chris Deedon joined the BetterLife Lakeshore Agency as an insurance agent after retiring from 30 years of teaching. He’s always had an interest in financial literacy and likes that his new career allows him to continue his passion for helping others. While he hasn’t had the formal title of “Insurance Agent” in the past, he explains that teaching high school is exactly the experience he needs. “I had to try to convince adolescents that their education and the material I presented was important. It really is the ultimate sales job.” Additionally, he acted as the school’s department chair for many years, which helped make him a great leader and communicator.
Chris is passionate about life insurance and annuity sales because he has seen first-hand what the lack of protection can do to people and their finances. Those who work with Chris will benefit from his caring and passionate personality as well as his ability to help them understand why protecting themselves and their families is so important.
Chris has a B.A. from University of Wisconsin-Eau Claire and an M.S. from University of Wisconsin-Whitewater. He's also very active in the community. He is a member and volunteer at St. John's Lutheran Church as well as an active supporter of the Lodi Boosters Club. He's also been a volunteer volleyball and youth baseball coach.
Chris grew up in Marshfield, Wisconsin and currently resides in Lodi, Wisconsin with his wife of 30 years. He has three adult children and one grandchild. In his free time, he enjoys spending time in his yard, gardening, reading, golfing, and spending time with his one year old grandson.
Dean Gardner joined BetterLife’s Lakeshore Agency as an insurance agent to help people protect their present and plan for their future. Many years of experience in the insurance industry along with an Associate Degree in Finance from Western Wisconsin College help him when customizing the right protection plan for each member he meets with.
Dean is very active in his local church and is incredibly passionate about helping the homeless. He values honesty and integrity above all else. His number one inspiration in life comes from his late parents, who gave him a solid base to grow from.
Dean grew up, the youngest of four children, on a dairy farm outside of Soldiers Grove, WI. He currently resides in Madison, WI. In addition to Western Wisconsin College, he also attended University of Wisconsin-La Crosse. In his free time, he enjoys lifting weights and playing the organ at his church. One day, he hopes to travel to Norway!
Samantha Naparala joined BetterLife’s Lakeshore Agency because she wants to help families. She has been in both customer service and healthcare for several years and loves that as a life insurance agent she’s still able to provide assistance to people in need. She considers herself a “Protector of Families” and believes that life insurance should be looked at as the foundation of life. She explains, “In the event of a devastating loss, life insurance is there to make sure your family’s finances do not crumble.”
Above all else, Samantha feels that helping others, being true to herself, and always keeping her health and well-being at the forefront are the most important values to stand by.
Samantha grew up on a farm in Princeton, Wisconsin, but currently resides in Janesville, Wisconsin. She has been married to her husband since she was 17 years old, and together they love taking care of their fur children. In her free time she loves to crochet, read books, and watch documentaries.
Jerry Henry joined BetterLife’s Lakeshore Agency as an insurance agent because he wants to help people find the coverage they need. His passion for selling life insurance and annuities comes from the understanding that these products provide families with protection from the financial burden that comes with losing a loved one.
Jerry loves to help others. That’s why he volunteers with the Giving Point Food Pantry, a nonprofit food pantry open to all who are hungry in Winthrop Harbor, IL and the surrounding communities.
Jerry grew up in Zion, IL, one of fourteen children. His mother, who raised him and his thirteen siblings, is his biggest inspiration in life because she makes a positive and lasting impact on everyone around her. Jerry continues to reside in his hometown of Zion and is married with two kids and several fur children. In his free time, he enjoys playing disc golf and the drums.
David Lange joined BetterLife’s Lakeshore Agency as an insurance agent because he feels that BetterLife can offer better service and more competitive products than some of the larger life insurers. Additionally, as a professional with over 25 years of experience in the sales industry, he’s only comfortable selling products and services that he believes in. That said, he feels that life insurance and annuities can be critical to people in their most difficult times. David holds his life insurance and annuity licenses in Arizona, Minnesota, and Wisconsin.
David grew up in Grand Island, NY, and attended the University at Buffalo in NY. However, his home for over fifteen years has been Thiensville, WI. He's married with two children and two dogs; he was even a foster parent for seven years! David enjoys ballroom dancing with his wife, playing golf, and spending time with friends. He also loves to sing and is involved in the music program at Eastbrook Church.
Yet another reason David is thrilled to be a part of the BetterLife family is that he’s passionate about giving back to his community. He’s a Trustee in the Village of Thiensville, WI; he feels that as an elected official, he has a variety of opportunities to contribute to the well-being of his neighbors and community.