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Welcome to BetterLife

Find out what it means to belong

  • Protect your loved ones with life insurance options.
  • Plan retirement with growth-oriented annuities.
  • Attend exclusive gatherings to meet up with your local member group.
  • Enjoy member perks like social events, financial benefits, and a wellness app.

To connect with a friendly, knowledgeable insurance agent call (800) 779-1936 or fill out the form.


Better Means Belonging

Welcome to BetterLife! When you choose our life insurance or annuities, you gain more than financial protection-you join in a member-owned nonprofit dedicated to your well-being, meaningful relationships, and vibrant communities. This is what it means to belong.

We're invested in you and your future

Enjoy the perks of belonging

Participate in our online social network, manage your wellness with the Optimity™ app, support local causes, attend exclusive events, and unlock financial benefits as a BetterLife member.

Protect the people you love

BetterLife insurance policies — whole life, universal life, term life, and more — offer quality protection, giving you many options to choose from when planning for your financial future.

Freedom to live life your way

Our annuities provide guaranteed growth and a safer alternative than investing in the market. We can help you plan for the retirement you've dreamed about with an annuity from BetterLife.

Solutions designed for you

At BetterLife, we know that everyone’s situation is different. When you speak with one of our agents, we’ll start by analyzing your individual needs and aspirations. Then, we will take the time to create a customized recommendation and walk you through the options we feel are best for you.

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