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A Values-Based Partnership Rooted in Respect for Community and Tradition


BetterLife and Sons of Norway

BetterLife has partnered with Sons of Norway, a community-based organization with more than 130 years of history serving members through culture, connection, and financial protection. The transaction is subject to regulatory approval and customary closing conditions.

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The joining of our two organizations reflects BetterLife’s commitment to growing in a thoughtful, values‑driven way—strengthening our ability to serve our members while embracing the traditions built by Sons of Norway. Through our partnership with Sons of Norway, we will now serve more than 400 communities nationwide.

As this process moves forward, Sons of Norway is expected to become a part of the BetterLife family of organizations while continuing to operate under its own name, traditions, lodge structure, and cultural identity. BetterLife and Sons of Norway expect the transaction to close later this summer, with full integration anticipated by the end of the year.

What This Partnership Represents

  • Sons of Norway will retain its name, brand, lodges, districts, and cultural programs.

  • Members will continue participating in the same local experiences and traditions and enjoy access to additional financial products and member benefits.

  • BetterLife will provide long‑term financial strength and operational support

Why BetterLife Chose to Pursue This Agreement

BetterLife seeks partnerships with mission-driven organizations with roots in belonging, service, and community. Sons of Norway represents a legacy of community based heritage that deserves to continue with strength and stability.

 


To read the BetterLife and Sons of Norway partnership press release, click here

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