December 1, 2025

Meet Leanna Letuchy, BetterLife’s New Chief Financial Officer

Leanna Letuchy headshot.We’re excited to introduce Leanna Letuchy as BetterLife’s new Chief Financial Officer, who joined us on October 8, 2025.

Leanna brings over 20 years of experience in the insurance and benefits administration industries, with a strong background in financial strategy, planning, and analysis. She’s held leadership roles at a variety of companies where she focused on building strong financial systems and supporting long-term growth. When asked what brought her to BetterLife, Leanna shared that she was “drawn to BetterLife because of its community impact, deep values, and member-focused culture,” and felt called to join a team that cares deeply about both performance and people.

As CFO, Leanna will guide BetterLife’s financial strategy, oversee budgeting and reporting, and help ensure we continue to grow in ways that support our mission and serve our members. She’s known for helping organizations make clear, informed choices—qualities that will benefit our member-owned community.

Outside of work, she enjoys spending time with her husband, Yura, and their two teenage sons. She’s also a football enthusiast, co-commissioner of a fantasy football league, and is currently perfecting her grilling and smoking skills—hosting taste tests for friends and family.

We’re thrilled to welcome Leanna to the BetterLife community and look forward to the positive impact she’ll make as we continue to grow and serve our members.

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About BetterLife: Based in Madison, Wisconsin, BetterLife has been serving families for over 125 years as a non-profit, member-owned life insurance company. With members across the United States, BetterLife is committed to helping people protect their financial futures and live with greater peace of mind. In 2024, BetterLife provided $2.1 million in community support across its footprint. Learn more at Betterlifeins.com.

BetterLife is authorized to conduct business in 28 states (Arizona, Colorado, District of Columbia, Florida, Georgia, Illinois, Iowa, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Montana, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota, Tennessee, Texas, Virginia, Washington, West Virginia, Wisconsin, and Wyoming) and is currently conducting business as BetterLife Insurance Company in Oregon. In all other states, new policies are not available at this time. Products issued by BetterLife are available to applicants who meet membership, insurability, U.S. citizenship, and residency requirements. Not all products described are available in all states. Guarantees are backed by the financial strength and claims-paying ability of BetterLife.