July 2, 2025
BetterLife Unveils Redesigned Line of Final Expense Products, “Better Final Expense”
New offerings provide families living in rural and small-town communities with streamlined coverage and peace of mind
When experiencing the loss of a loved one, the financial strain of funerals and medical bills can weigh heavily on families during an already difficult time. That is why BetterLife recently launched “Better Final Expense,” a simplified approach to managing end-of-life costs.
With the median cost of a traditional funeral in the United States reportedly around $8,3001, many families may be unprepared to shoulder this financial burden. Planning ahead with affordable, comprehensive life insurance coverage can provide peace of mind for individuals and prevent a financial emergency for their loved ones.
However, securing effective coverage can be particularly stressful in rural communities and small towns with fewer insurers and licensed agents, limited access to financial education and digital resources, and lower household incomes2. Additionally, traditional life insurance policies often require extensive medical exams, which can be a struggle for rural residents facing unequal access to healthcare3 and long travel times to doctors and hospitals4.
BetterLife aims to bridge this gap with tailored solutions for individuals with limited options and allow for more accessible and flexible protection for those often excluded from mainstream life insurance coverage.
Better Final Expense helps cover funeral, burial, or cremation costs — as well as outstanding medical bills, utility bills, and credit card debt — without the complexity of traditional underwriting processes. This enhanced approach to life insurance can have a meaningful impact on rural and small-town communities — offering streamlined, cost-effective coverage that delivers protection, security, and comfort when it matters most.
“BetterLife’s Better Final Expense supports our mission and helps lessen the financial strain on grieving families across the country,” said BetterLife CEO Chris Campbell. “Regardless of geography, income, or background, we are all united in the grief of losing a family member. It’s important to us that rather than worrying about mounting expenses, individuals have the time and space they need to focus on honoring their loved one’s memory.”
____________________________________________________________________________________
1 National Funeral Directors Association. (2024). Statistics: 2024 Cremation & Burial Report. https://nfda.org/news/statistics
2 Federal Housing Finance Agency. (2024, December 23). Who Lives in Rural America? FHFA Insights Blog. https://www.fhfa.gov/blog/insights/who-lives-in-rural-america
3 Beecham, B., Brooks, V., & McGill, A. (2022). Rural Public Health Policy Brief 2022. National Rural Health Association. https://www.ruralhealth.us/getmedia/f191afcf-0481-44b6-9350-409dd9b4e57d/NRHA-Rural-Public-Health-Policy-Brief-2022.pdf
4 Weisgrau, S. (1995). Issues in rural health: Access, hospitals, and reform. Health Care Financing Review, 17(1), 1–14. https://pmc.ncbi.nlm.nih.gov/articles/PMC9944649/
A0725