October 15, 2025

BetterLife’s New Whole Life Insurance Product for Children 17 and Younger, Better Start, Helps Provide Financial Security and Future Investment

As parents and grandparents, you work hard to give the next generation a future filled with opportunity and security. But with healthcare¹ and education² costs soaring, especially in rural and small-town communities, it can feel harder than ever to make that happen. BetterLife is here to help you build a positive financial path forward for your loved ones and turn your goals into reality. That’s why we’re introducing Better Start, our whole life insurance product designed to provide coverage protection specifically for children 17 and younger.

Why consider life insurance for your child?

At BetterLife, we understand that thinking about life insurance for children isn’t easy, but it’s a significantly meaningful way you can help protect their financial future. Along with providing security in the face of devastating events like the unexpected loss of a child, it’s also a smart way to establish a financial safety net for your family early on.

Better Start grows with your child or grandchild, building cash value over time to help support their future.

“At BetterLife, we know that raising children comes with its own challenges – planning for the unexpected shouldn’t be one of them,” said BetterLife CEO Chris Campbell. “Better Start is a simple and affordable way to protect your child’s future, whatever life brings.”

What makes Better Start different?

Better Start isn’t just another insurance policy – it’s a unique plan built with families like yours in mind. With affordable, guaranteed coverage at a locked-in rate, you never have to worry about premiums going up. Unlike other insurance options, Better Start doesn’t require medical exams, just a few simple medical questions, making it a simple and low-stress way to apply for coverage for your child.

Because it’s offered by BetterLife – a member-owned organization that’s been serving local families and communities for over 125 years – Better Start also includes exclusive member benefits. That means your policy comes with access to benefits such as scholarships, wellness programs, and opportunities for social connections through local community and virtual events.

“Better Start is more than coverage – it’s a commitment to your child’s or grandchild’s future and your family’s peace of mind, offering a level of comprehensive support rare among insurers,” said Campbell.

Enhancing BetterLife’s commitment to rural America

Every family deserves the support they can count on – especially during tough economic times. At BetterLife, that belief drives our mission to “help families protect their financial futures, build better lives, and better their communities.”

Living in a rural or small-town community, you may face additional challenges, such as lower household income or limited access to health and financial resources.³ Better Start helps bridge that gap, offering lifelong coverage and financial tools that support your family’s goals.

“Financial wellness is a key part of overall well-being,” said Campbell. “At BetterLife, we believe that no matter where or how your family lives, you deserve the opportunity to take early, meaningful steps to protect and provide for your children.”

Ready to learn more?

We’re here to help you every step of the way. Visit us online or talk with one of our friendly life insurance agents to learn how Better Start can fit into your family’s future.

About BetterLife: Based in Madison, Wisconsin, BetterLife has provided financial services and support in communities for over 125 years as a non-profit, member-owned, community-based life insurance company. Their mission, to help members protect their families’ financial futures, build better lives, and better their communities, has been unwavering. In 2024, BetterLife provided $2.1 million in community support across 19 states. Learn more at www.betterlifeins.com.

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^{1 https://www.ama-assn.org/about/ama-research/trends-health-care-spending} 

^{2 https://research.collegeboard.org/trends/college-pricing/highlights}

^{3 https://www.fhfa.gov/blog/insights/who-lives-in-rural-america}

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